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When we say comprehensive, we mean it. From design, development, hosting, search engine optimization, support and training to social media marketing and everything in between, ProFusion is your single point of contact to help your business create and maintain a fantastic online presence.
1. Website Design + Development
Running a business is no easy job. There are many tasks and you must wear many hats to be successful. Let ProFusion take one thing off your ever growing to-do list with a professionally designed website that makes a great first impression, legitimizes your offerings and motivates users to engage more with your company.
What we know
We know that a good looking website can help create the right impression for your company. But your site should do more than just look good. We create websites that help turn prospects into customers and customers into raving, evangelical fans; and we do it all with your bottom line in mind.
We build websites using WordPress as well as our Web Builder platform. The client’s needs, desires and level of customization needed determines what platform we use to create the website.
Although all 6 steps of our process are extremely important, the one we spend the most time on is Fact Finding. We want to know why you do what you do, how you do it, how long you’ve been doing it, why you are better, what you can systematize, who your competitors are, what are they doing, where your bottle-necks are, where you shine, etc.
● Discovery – you interview us, we interview you. There are a lot of questions asked in this step.
● Proposal – once we know what you are looking for, we will deliver a written proposal with a fixed bid price.
● Design – when the proposal is accepted, we then begin the design phase. We take into consideration who your target market is, what they will be doing on the site and what the goals of your site are before we begin designing the site.
● Development – once the design has been approved, we start creating pages and integrating any necessary plug-ins or modules into the site. If you already have a live website, this is typically done on a development URL so that only you have access to it while it is under construction.
● Testing – before we hand the site over to you, we run it through a series of tests to make sure it works the way it should. We look at the site in all different browsers and on different devices. We test buttons, links, images, font sizes and colors… we make sure it looks and functions perfectly.
● Launch – once you give us the green light, we launch the site on the live domain. We then install the SSL, additional security functions, verify the site is working, & where applicable redirect old site pages and do an initial backup of the site.
2. Website + Email Hosting Services
Hosting is the fee you pay to rent the storage space your website + email take up on a server. A lot of things go into hosting; security, storage space, & backup strategies to name a few. With over 30,000 websites getting hacked daily, hosting is an essential part of a web solution.
Website hosting services
Hosting is the service that keeps the website up and running and accessible to users. Hosting is like your car maintenance and insurance; no one likes to pay for them, however, if something goes wrong, it’s a life saver to have a good plan.
A “good hosting service” is one with reliable up-time, accessible website backups, separate email hosting, and knowledgeable support. You’ll often see low-cost hosting advertised, however, these cheap hosting services often leave you with little support should something go wrong with your website.
With our Managed WordPress hosting, your website and all the plug-ins used to create it will be updated daily and weekly with our managed service plans. This ensures you are always running the most current version of the application, lessening your chances of having a security breech.
Web Builder hosting includes all application updates which are automatically applied to all sites. Your site is always on the most current version.
What comes with our hosting?
The following items come standard with our Managed WordPress hosting package.
Managed WordPress Hosting● Secure Socket Layer (SSL) Certificate● Annual Theme Builder license fees● Architect Editor annual license fees● Clever Widgets annual license fees● Leads mailing list generator application annual license ● SmartSlider3 application annual license ● Security Pro application annual license ● Gravity Forms Pro annual license ● Daily off-site backups retained for 30 days.
Web Builder hosting includes the following:● Application Editor● More than 200 templates● Every expanding section of content blocks● Free Stock photo & icon library● New features pushed out as soon as they are released● Secure Socket Layer (SSL) Certificate● 2-domain-based email accounts (additional accounts are available at additional cost.)
3. Social Media Services
Effective Social Media Marketing is hard!
Welcome to the world of social media marketing! With billions of people on social media, understanding how to authentically market on relevant platforms is an integral part of your marketing success.
Social media provides a variety of ways to connect with and engage your customer base, widen your sales funnel, and create interest around your products and services. A well-managed social media presence is a powerful tool that can work with your existing website to increase conversions.
Each time your customers log in, social media provides an opportunity to connect with them directly. So, make sure your posts are worth their time and effort by being entertaining, eye-catching, and informative. This will ensure that people are happy to see and engage with your content.
But what are the benefits of social media for businesses? For one, social media allows businesses to reach out directly to their customers and gain the attention of potential customers. According to the Social Media Marketing Industry report, social media enables businesses to get exposure, traffic, and gain market insights.
Increasing brand awareness is another benefit of social media. If people see your company's posts more frequently, they become more aware of your business. In fact, nearly half of the world's population uses social media platforms, and 60% of Instagram users say they discover new products through the platform.
Social media also provides an opportunity to showcase your brand's values. People like to give their hard-earned money to companies they morally align with, and social media allows your brand to show off those values. Whether it's your involvement with your community, your treatment of employees, or your dedication to a cause, social media platforms allow you to connect with your target audience and make a lasting impression.
Finally, social media can help increase traffic and generate leads. By connecting with your audience on social media, you can drive traffic to your website and allow more people to discover your business.
Overall, social media is a valuable tool for businesses looking to increase brand awareness, connect with their customers, and ultimately increase conversions. Let us help you unlock the power of social media marketing and take your business to the next level.
4. Search Engine Optimization
A website that is beautiful and informative is useless if no one can find it. That's why our team of SEO experts at ProFusion is here to guide you on optimizing your website and making it easy to find for your target keywords. We believe that website owners should have a basic understanding of our SEO strategy, which is why we provide the knowledge and tools to ensure your website ranks well in search engines.
Our websites are designed for easy editing and updating by the website owner, but we understand that SEO implementation can seem overwhelming. That's why we break it down into just a few simple steps: create unique and compelling content in various formats, properly mark the content for user and search engine understanding, and promote the content to ensure it's indexed properly.
While these steps may sound easy, they do require a certain level of strategy and know-how to implement effectively. We can either take care of the work for you or teach you how to do it yourself, depending on your time and budget constraints. We understand that time is a valuable commodity, which is why we strive to make SEO implementation as efficient and effective as possible for your business.
Search Engine Optimization (SEO) plays a critical role in improving the visibility of a website's pages in search results, thereby driving more traffic to the site. A website that frequently appears at the top of search results can expect to receive more clicks and traffic, which can ultimately boost business and revenue.
Websites that are built on a strong foundation of SEO tend to perform better than those that neglect this aspect. New websites, in particular, can take several months before search engine bots find, crawl, and index their pages, leading to poor visibility and lack of traffic.
Even websites that were once well-optimized may fall out of favor with search engines due to changes in algorithms or user search behavior. In such cases, an SEO refresh can help improve the website's rankings and overall performance.
Overall, a robust SEO strategy is crucial for any website looking to increase traffic and revenue, and it's never too late to invest in optimizing your site for better search engine visibility.
5. Google Ads (Pay-Per-Click) Marketing
Need more traffic to your website? A targeted Google Ads campaign is the fastest way to get people to your site. With intelligent keyword selection, offer/content creation and keyword specific landing pages, we will help you make the most of your online marketing budget..
Drive more traffic to your website today.
Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) aim to increase your ranking in the Search Engine Results Pages (SERP). We traditionally use SEO when we refer to increasing the organic ranking on the SERP and SEM when we refer to placing an ad in the paid section of a SERP (see image on this page). While the image we reference is a Google SERP, SEM can be used when talking about ads in Bing, Yahoo!, Facebook or other social network.
Typically, for SEM, the cost of the click is determined by an auction of sorts. If you are the only one bidding on the keyword, the cost will be lower than if you are one of 1,000 people bidding for placement on that keyword. In all cases of SEM, you can set what you are willing to spend and place a cap so that you are not paying a higher fee than you are comfortable with.
For a more in-depth conversation about SEO/SEM and how we can help drive more traffic to your website, send us a message.
How does your site stack up?
If you have an existing site and would like to know where you currently rank or what you can do to improve your search engine position, fill out the form on this page. We'll run a quick no obligation analysis and send it back to for review.
6. Email Marketing Services
Sending regular updates, educational information and promotions to your existing customer base will help improve customer loyalty, expand customer engagement and increase average order size.
Email marketing consistently produces great ROI
Sending regular updates, educational information and promotions to your existing customer base will help improve customer loyalty, expand customer engagement and increase your average order size. Whether it is a monthly newsletter to all customers segmented by customer type or a weekly marketing tip, sending consistent communication can have a huge impact on your bottom line.
Though there are many different tools in your digital marketing toolbox, email marketing continues to be the greatest driver of revenue. Furthermore, revenue from email marketing ROI continues to improve year over year.
80% retail professionals say that email marketing is the greatest driver of customer retention
How do you get started with email marketing?
It is easy to see the value email marketing brings, however, business owners often don't know how to get started, what the right sending schedule is and what to write about. That's where we can help. We will help you:
● Identify and set up the proper email marketing system to use for your business
● Clean, segment and import your email list (and help you continue or start building it)
● Write content or identify topics that your audience would like to read about on a regular basis (hint: it's not just a "buy now" message)
● Create and send the actual email message
● Track opens, unsubscribes and links clicked
Sometimes, just getting started is all the help you need. To get started with email marketing or to learn more about the services we offer, contact us today.
Why email marketing?
Purchase Amount + 138%Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
77% people prefer to get permission-based promotional messages via email
7. Reputation Management
Welcome to our solution for businesses in need of online reviews! We understand how important it is to build trust with prospects and maintain a stellar reputation online. That's why we offer a fully-managed reputation management system that takes the worry out of what your customers are saying online
When you engage with us, you can sit back, relax, and watch your business grow.
Why does online review management matter so much? Well, nearly half of consumers will research your business online before deciding to buy from you. And when it comes to making purchasing decisions, 9 out of 10 people say web reviews influence their choices.
That's where we come in. Our customer review management software provides real-time monitoring so that your team can respond to customers immediately. Responding right away makes it more likely you can turn a negative review around. Responding to negative reviews shows less-than-happy customers you're willing to hear feedback and resolve their issues, earning back their business and leaving a good impression on potential customers. Plus, reviews give you valuable information about how to improve your service or operations.
Our system also helps improve your visibility on search engines like Google by getting you more positive reviews to boost your ranking. We make it easy for your customers to provide immediate feedback and for you to get more positive reviews.
But the benefits don't stop there. There's a clear connection between reviews, click-through rate, and sales. An increase of just one star on a site like Yelp or Trustpilot can lead to a 5-9% increase in sales, and a study found that review stars can boost CTR by up to 35%.
Finally, we know that time is money. That's why our reputation management tools are designed to save you time by displaying reviews from different sites in real-time and making it easy to respond. It's automation at work for you.
So, if you're ready to take control of your online reputation and watch your business grow, we've got you covered with our online review management software.
Benefits of Using Online Review Management Software
Whether you’re a startup or an established business, a review management system is an indispensable tool to help you take control of your online reputation.
Here are some of the benefits of using customer review management software:
Business review management tools empower your team to respond to customers immediately. Responding right away makes it more likely you can turn a negative review around. And reviews give you valuable information about how to improve your service or operations.
Search engines like Google look at the number of reviews you have, and your overall rating. They favor companies with good reviews and a solid reputation. Online review management software can help you get more positive reviews to boost your ranking on search engines.
Negative Review Management
Responding to negative reviews shows less-than-happy customers you’re willing to hear feedback and resolve their issues. This can help you earn back their business. It also leaves a good impression on potential customers.
Improved CTR & Sales
There’s a clear connection between reviews, click-through rate, and sales. An increase of just one star on a site like Yelp or Trustpilot can lead to a 5-9% increase in sales, according to Harvard. And a 2020 study by cxl.com found that review stars can boost CTR by up to 35%.
Whether you run a small boutique shop or a large physician practice, time is money. Reputation management tools are designed to save you time by displaying reviews from different review sites in real time and making it easy to respond. It’s automation at work for you.
8. Website Maintenance & Support Plans
We all need a little support at times... and don't even get me started about the necessity of maintenance. If you find yourself needing a responsive, knowledgeable web development firm to support and maintain your existing site, let us know.
Whether your website is a brand new baby or an old work-horse, there are times when things need to be changed or updated. Most websites today allow a site owner to make modifications using easy to use editors. No matter how simple, sometimes there are just not enough hours in the day. Or the changes you need made cannot be made without knowing how to modify the code. You may find that you need some additional functionality added or want some new graphics created or images resized, modified, and optimized to fit your site. When these necessities arise, we can help!
How can we serve you?