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Comprehensive Web Solutions
When we say comprehensive, we mean it. From design, development, hosting, search engine optimization, support and training to social media marketing and everything in between, ProFusion is your single point of contact to help your business create and maintain a fantastic online presence.
1. Website design + development
Running a business is no easy job. There are many tasks and you must wear many hats to be successful. Let ProFusion take one thing off your ever growing to-do list with a professionally designed website that makes a great first impression, legitimizes your offerings and motivates users to engage more with your company.
What we know
We know that a good looking website can help create the right impression for your company. But your site should do more than just look good. We create websites that help turn prospects into customers and customers into raving, evangelical fans; and we do it all with your bottom line in mind.
We build websites using WordPress as well as our Web Builder platform. The client’s needs, desires and level of customization needed determines what platform we use to create the website.
Although all 6 steps of our process are extremely important, the one we spend the most time on is Fact Finding. We want to know why you do what you do, how you do it, how long you’ve been doing it, why you are better, what you can systematize, who your competitors are, what are they doing, where your bottle-necks are, where you shine, etc.
The process...
● Discovery – you interview us, we interview you. There are a lot of questions asked in this step.
● Proposal – once we know what you are looking for, we will deliver a written proposal with a fixed bid price.
● Design – when the proposal is accepted, we then begin the design phase. We take into consideration who your target market is, what they will be doing on the site and what the goals of your site are before we begin designing the site.
● Development – once the design has been approved, we start creating pages and integrating any necessary plug-ins or modules into the site. If you already have a live website, this is typically done on a development URL so that only you have access to it while it is under construction.
● Testing – before we hand the site over to you, we run it through a series of tests to make sure it works the way it should. We look at the site in all different browsers and on different devices. We test buttons, links, images, font sizes and colors… we make sure it looks and functions perfectly.
● Launch – once you give us the green light, we launch the site on the live domain. We then install the SSL, additional security functions, verify the site is working, & where applicable redirect old site pages and do an initial backup of the site.
2. Website + email hosting services
Hosting is the fee you pay to rent the storage space your website + email take up on a server. A lot of things go into hosting; security, storage space, & backup strategies to name a few. With over 30,000 websites getting hacked daily, hosting is an essential part of a web solution.
Website hosting services
Hosting is the service that keeps the website up and running and accessible to users. Hosting is like your car maintenance and insurance; no one likes to pay for them, however, if something goes wrong, it’s a life saver to have a good plan.
A “good hosting service” is one with reliable up-time, accessible website backups, separate email hosting, and knowledgeable support. You’ll often see low-cost hosting advertised, however, these cheap hosting services often leave you with little support should something go wrong with your website.
With our Managed WordPress hosting, your website and all the plug-ins used to create it will be updated daily and weekly with our managed service plans. This ensures you are always running the most current version of the application, lessening your chances of having a security breech.
Web Builder hosting includes all application updates which are automatically applied to all sites. Your site is always on the most current version.
What comes with our hosting?
The following items come standard with our Managed WordPress hosting package.
Managed WordPress Hosting● Secure Socket Layer (SSL) Certificate● Annual Theme Builder license fees● Architect Editor annual license fees● Clever Widgets annual license fees● Leads mailing list generator application annual license ● SmartSlider3 application annual license ● Security Pro application annual license ● Gravity Forms Pro annual license ● Daily off-site backups retained for 30 days.
Web Builder hosting includes the following:● Application Editor● More than 200 templates● Every expanding section of content blocks● Free Stock photo & icon library● New features pushed out as soon as they are released● Secure Socket Layer (SSL) Certificate● 2-domain-based email accounts (additional accounts are available at additional cost.)
3. Email marketing services
Sending regular updates, educational information and promotions to your existing customer base will help improve customer loyalty, expand customer engagement and increase average order size.
Email marketing consistently produces great ROI
Sending regular updates, educational information and promotions to your existing customer base will help improve customer loyalty, expand customer engagement and increase your average order size. Whether it is a monthly newsletter to all customers segmented by customer type or a weekly marketing tip, sending consistent communication can have a huge impact on your bottom line.
Though there are many different tools in your digital marketing toolbox, email marketing continues to be the greatest driver of revenue. Furthermore, revenue from email marketing ROI continues to improve year over year.
80% retail professionals say that email marketing is the greatest driver of customer retention
How do you get started with email marketing?
It is easy to see the value email marketing brings, however, business owners often don't know how to get started, what the right sending schedule is and what to write about. That's where we can help. We will help you:
● Identify and set up the proper email marketing system to use for your business
● Clean, segment and import your email list (and help you continue or start building it)
● Write content or identify topics that your audience would like to read about on a regular basis (hint: it's not just a "buy now" message)
● Create and send the actual email message
● Track opens, unsubscribes and links clicked
Sometimes, just getting started is all the help you need. To get started with email marketing or to learn more about the services we offer, contact us today.
Why email marketing?
Purchase Amount + 138%Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
77% people prefer to get permission-based promotional messages via email
4. Search engine optimization
Need more traffic to your website? Search Engine Optimization (SEO) focuses on increasing your visibility in organic search engine results. SEO is both technical and creative, and when done correctly, can make a huge impact on your bottom line.
Drive more traffic to your website
What good is a beautiful new website if no one can find it? Our team of Search Engine Optimization (SEO) experts will help guide you through how to best optimize your website and ensure it is easy to find for your selected keywords.
Websites created by ProFusion can be easily edited and added to by the website owner. We feel it is imperative that the site or business owner have a base knowledge of our SEO strategy. There is no black box, no hidden tools or items that are visible for our eyes only… making sure your website can be found in the search engines can be boiled down to just a few steps:
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● Create unique, relevant and compelling content in the form of text, videos, audio files and social media posts
● Properly mark the content so that the website users and the search engines understand what the content is all about
● Promote the content to make sure it is indexed properly.
While that doesn’t sound too hard, it does take some strategy and know how in order to implement it. And we’re happy to do it for you, or we’re happy to teach you how to do it yourself. We know that time is the ultimate commodity. If you have a little extra, you can do some of this work yourself. However, if you’re time is currently at a premium, we can certainly step in and make sure your site is performing for your business.
How does your site stack up?
If you have an existing site and would like to know where you currently rank or what you can do to improve your search engine position, fill out the form on this page. We'll run a quick no obligation analysis and send it back to for review.
5. Website maintenance & support plans
We all need a little support at times... and don't even get me started about the necessity of maintenance. If you find yourself needing a responsive, knowledgeable web development firm to support and maintain your existing site, let us know.
Website Support
Whether your website is a brand new baby or an old work-horse, there are times when things need to be changed or updated. Most websites today allow a site owner to make modifications using easy to use editors. No matter how simple, sometimes there are just not enough hours in the day. Or the changes you need made cannot be made without knowing how to modify the code. You may find that you need some additional functionality added or want some new graphics created or images resized, modified, and optimized to fit your site. When these necessities arise, we can help!
Support Plan Options
● One hour per month (annual package) - $990 - If you have a small batch of regular updates that need to be made on the site, a 1-hour per month plan might be the most cost effective way for you to have these changes made. Just email us the updates or post them to our project management system and we'll take care of it!
● 3 Hour Package - $300 - This is a great package if you have some updates to make on the site, would like website training or graphics created. Time is debited from the package in 15-minute increments and do not expire until the time is fully exhausted.
● 6 Hour Package - $500 - same as above with preferred pricing and more hours!What sites can we support?
● Create unique, relevant and compelling content in the form of text, videos, audio files and social media posts
● Properly mark the content so that the website users and the search engines understand what the content is all about
● Promote the content to make sure it is indexed properly.
While that doesn’t sound too hard, it does take some strategy and know how in order to implement it. And we’re happy to do it for you, or we’re happy to teach you how to do it yourself. We know that time is the ultimate commodity. If you have a little extra, you can do some of this work yourself. However, if you’re time is currently at a premium, we can certainly step in and make sure your site is performing for your business.
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6. Google Ads (Pay-Per-Click) Marketing
Need more traffic to your website? A targeted Google Ads campaign is the fastest way to get people to your site. With intelligent keyword selection, offer/content creation and keyword specific landing pages, we will help you make the most of your online marketing budget..
Drive more traffic to your website today.
Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) aim to increase your ranking in the Search Engine Results Pages (SERP). We traditionally use SEO when we refer to increasing the organic ranking on the SERP and SEM when we refer to placing an ad in the paid section of a SERP (see image on this page). While the image we reference is a Google SERP, SEM can be used when talking about ads in Bing, Yahoo!, Facebook or other social network.
Typically, for SEM, the cost of the click is determined by an auction of sorts. If you are the only one bidding on the keyword, the cost will be lower than if you are one of 1,000 people bidding for placement on that keyword. In all cases of SEM, you can set what you are willing to spend and place a cap so that you are not paying a higher fee than you are comfortable with.
For a more in-depth conversation about SEO/SEM and how we can help drive more traffic to your website, send us a message.
Read more
● Create unique, relevant and compelling content in the form of text, videos, audio files and social media posts
● Properly mark the content so that the website users and the search engines understand what the content is all about
● Promote the content to make sure it is indexed properly.
While that doesn’t sound too hard, it does take some strategy and know how in order to implement it. And we’re happy to do it for you, or we’re happy to teach you how to do it yourself. We know that time is the ultimate commodity. If you have a little extra, you can do some of this work yourself. However, if you’re time is currently at a premium, we can certainly step in and make sure your site is performing for your business.
How does your site stack up?
If you have an existing site and would like to know where you currently rank or what you can do to improve your search engine position, fill out the form on this page. We'll run a quick no obligation analysis and send it back to for review.
How can we serve you?